Case Studies
Fluke
Corporation
Fluke Corporation is the world leader in professional electronic test tools and software for measuring and condition monitoring. Fluke tools are known for portability, safety, ease-of-use, accuracy and rigid standards of quality.
The context
Fluke is a global leader in test and measurement tools, and their visual output needs to match that engineering authority. Beyond the high-stakes global summits that anchor their annual calendar, the brand requires a full spectrum of design support: from identity refinement and brand logos to advertising campaigns, print collateral, and trade show environments.
The challenge
The brand identity work - including new logos for their business divisions - and the advertising campaigns both need to be technically precise and globally consistent. They have to communicate reliability to engineers, technicians, and industrial buyers across multiple markets. The event programmes demand a scale of production that most design partners struggle to match: a single summit can involve 400+ individual presentation slides with short deadlines, each requiring specialist image handling, illustrations, data visualisation, alongside print and environmental graphics for the event spaces.
Our approach
We act as a dedicated design partner. We create brand identity assets, including new logos for their business divisions, alongside advertising campaigns.
For the event programmes specifically, we handle the full production cycle: building presentation templates, processing and retouching speaker imagery, employing animations where they add value, ensuring every slide meets broadcast-quality standards, and designing environmental graphics. The relationship is built on speed, accuracy, and an understanding of Fluke's visual language that means we can operate as an extension of their internal team.
The outcome
A long-term partnership that supports Fluke across brand, advertising, and live events. The identity and advertising work reinforces their technical leadership in the market, while the event materials are delivered at a scale and quality that allows internal teams to focus on content and speaker preparation rather than design execution. Whether in a print ad, a trade show hall, or on a summit stage, the visual output consistently reinforces Fluke's precision engineering credentials.
